About Us

Company overview

Genitive’s founders have successfully led small businesses and served as consultants and independent contractors, innovating and effecting transitions to a digital business model. With more than 60 years of experience among us, spanning a diverse realm of industries and implementing a range of digital solutions and artificial intelligence (AI) tools, we bring key insights and subject matter expertise to help you and your teams increase your productivity. Whether you are just beginning your transition towards automating routine tasks or already have advanced AI systems in place, we can guide you in validating your systems for bias, reviewing them for optimization, re-skilling your employees for success with digital tools, and assessing your business case for go-to-market strategy and expanded commercial viability.

Our Mission

To enable every business seeking to leverage the benefits of digitization, AI, and analytics to identify, adopt, and responsibly implement the right tools for their purpose.

Our Vision

Transparent and ethical business innovation and AI practices with informed choices for end-users.

Leadership team

Vivek Hans

20 years working in life sciences, financial services, CPG, Industrials PE/VC Industry, implementing large scale global business intelligence, Data Analytics and Technology solutions
Solutions Delivery / Business Development

David Gurzick, Ph.D.

15 years experienced strategic results-oriented Data Scientist and business analyst with experience in AI research and prototype development, product engineering and design, organizational and business strategy, and applied academic research.
Lead Data Scientist
Director of
Research and Technology

Thought Leadership