About Us
Company overview
Genitive’s founders have successfully led small businesses and served as consultants and independent contractors, innovating and effecting transitions to a digital business model. With more than 60 years of experience among us, spanning a diverse realm of industries and implementing a range of digital solutions and artificial intelligence (AI) tools, we bring key insights and subject matter expertise to help you and your teams increase your productivity. Whether you are just beginning your transition towards automating routine tasks or already have advanced AI systems in place, we can guide you in validating your systems for bias, reviewing them for optimization, re-skilling your employees for success with digital tools, and assessing your business case for go-to-market strategy and expanded commercial viability.
Our Mission
To enable every business seeking to leverage the benefits of digitization, AI, and analytics to identify, adopt, and responsibly implement the right tools for their purpose.
Our Vision
Transparent and ethical business innovation and AI practices with informed choices for end-users.
Leadership team
Vivek Hans
of
Solutions Delivery / Business Development
David Gurzick, Ph.D.
&
Director of
Research and Technology
Thought Leadership
In this piece, Dr. Gurzick and his co-authors explore how to strengthen security questions typically asked during authentication – for example (“what was your favorite subject in high school?”, or “what was your first car?”) by automatically investigating the user’s social media profile to evaluate whether the answer to the question would be available.
